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Logged-Out Homepage Redesign 2026 – TopCashback

Project introduction

A total redesign of TopCashback's Logged-Out Homepage, maximising visual appeal, usability and accessibility.

Note: I did not design this page besides providing Front End Dev and Accessibility guidance to help shape the design. Credit goes to the TopCashback Design/UX team for their work on the UI design.

My roles within the project:

  • Leading Front End Development in general and acted as the subject matter expert.
  • Governing accessibility and guaranteeing a high level of WCAG compliance.

Problems with the legacy page

  • Visually outdated and did not reflect the current brand identity.
  • Severely lacking in terms of WCAG compliance.
  • Lots of room for performance and SEO improvements.
  • Based on the above, and in line with some planned SSO (Single Sign-On) integrations, it was decided that we would completely update the legacy page visually.
Example of how the legacy page looked

The redesigned page

Improvements made

  • Implemented lots of motion and interactive elements to improve the feel and first impressions of the page overall.
  • Incorporated TipTop, the new brand mascot, to improve brand recognition and engagement.
  • Greatly improved accessibility and usability across the page for much higher levels of WCAG compliance.
  • Enhanced performance and SEO to ensure a better user experience and higher search engine rankings.

Screenshots

Example of how the redesigned page looks Example of how the redesigned page looks Example of how the redesigned page looks

See the live page (inc. working animations)

https://www.topcashback.co.uk

See next:

Cashback Unwrapped 2025 Return to homepage